The telecommunications industry is consolidating in Russia as leading companies in the field seek to be a one stop shopping experience or “bundle their services” to clients. VimpelCom, the second largest mobile phone company in Russia will be borrowing 4.5 billion dollars in December to possibly acquire a smaller company that offers WiFi in metro areas and owns fixed lines. They were forced to do this in response to their larger rival, but in the long-run, just as in the west, businesses, consumers, and the better run telecommunications will benefit from these changes.